Data Management
Unlock data insights with one
tailored, beautifully unified view.
Data Consultancy
Turn insights into meaningful
impact with data-led strategies.
Data Training
Build data literate teams with
company-wide workshops.
Master your data, layer by layer
Our core service pillars are designed to give member associations the confidence, clarity
and tools you need to take charge of your data and maximise impact.
DATA MANAGEMENT PLATFORMS
Unlock data insights
Smart, strategic action starts with a transparent and unbiased view of your data.
Combining technical know-how with robust sector knowledge, we’ll bring your membership data onto one clean and unified view.
With tailored dashboards and live reporting, you’ll gain real-time insight into how your members behave – what they engage with (and ignore), how they renew and when they drop off, and most importantly, what you can do about it.
DATA CONSULTING SERVICES
Turn insights into impact
Your Virtual Data Team will work hand-in-hand with you to turn all that data into clear, measurable actions that drive compound growth and impact.
Armed with live, accurate insights, we’ll help you build precise, data-smart strategies that support your specific organisational goals.
We’ll meet monthly – or whenever you need – to review what’s working, tweak what’s not, and keep your strategy on track.
DATA TRAINING & WORKSHOPS
Build data literate teams
Through practical training and workshops, we’ll give your team the skills they need to use data day-to-day and bring your strategy to life.
They'll learn how to read unbiased insights, set data-driven goals and measure the real-world impact of change. Creating a confident, data literate team, working in coordination to drive the impact you need.
"Layercake has transformed us into an intelligence-led, evidence-based, and data-rich organisation, enabling us to make better-informed decisions and take action at pace!"
Jennifer Sproul
CEO, Institute of Internal Communication
Why partner with Layercake?
Membership pros
Backed by our specific understanding of the membership industry, we know exactly how to turn your data into smarter decisions and real results.
Fuelled by precision
We don't do generic strategies. We dig into your data to shape creative, tailored plans built around your unique challenges and goals.
Transforming teams
All our retainers include training as standard – equipping you and your team with the tools, skills and support to turn insights into real-world impact.
Trusted data partners
We take time to listen and understand your association's unique goals and challenges, so we can help you focus on the things you care about.
Help on hand
We don't just drop our tech and go! Our dedicated Virtual Data Team is here to help whenever you need – from tech support to growth
strategy.
Proven track record
We've empowered member associations just like yours to take control of their data and drive compound growth. Explore our case studies to find out how.