Membership insights, strategy, experience and products for associations.
Many associations know how many members they have, but not always why they join, stay or leave. Investment can get misaligned. We discover what your members actually do and value, then work with you to strengthen their experience, improve retention and build the digital tools that drive real engagement.
“Layercake has transformed us into an intelligence-led, evidence-based, and data-rich organisation, enabling us to make better-informed decisions and take action at pace!”
+10pts
Member retention rate
3x
Volume of CPD logged — and rising
Recent work and events
1 / 3
Case study
Building a repeatable commercial approach for CIEHF
CIEHF wanted to turn strong market interest into a more consistent commercial approach across partnerships, IEA 2027 sponsorship and membership. Layercake developed a practical method around live opportunities and brought it together in a commercial playbook the team can continue to use.
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Case study
Rebuilding IoIC's membership experience for the next stage of growth
IoIC's growth had plateaued. We traced it to a cluttered member experience, then rebuilt it around what members were actually trying to do.
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Case study
Building a data-driven financial outlook for ITI in a transforming industry
As AI and large language models reshape the translation profession, ITI needed a clear, evidence-based view of its financial trajectory. Layercake built the data pipeline, dashboard and five-year forecast to give it one.
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How we work
We support membership organisations in three key ways.
Insights
Data engineering, analysis and trend forecasting built on our model of membership health. Monthly reports, live dashboards and a virtual data team that shows you what changed and where to act.
Learn more →Consultancy & Delivery
Strategic guidance on membership growth, commercial development and marketing. We work alongside your team on strategy, planning and the delivery of initiatives that move the dial.
Learn more →Products
Modern, AI-assisted platforms designed to strengthen member engagement and drive commercial outcomes. Maps and Directories drive discovery and revenue; engagement tools strengthen community activity. Built on the same membership health model as our Insights service.
Learn more →Ready to talk?
Whether you need to strengthen your insights, drive growth through membership and commercial strategy, or build engagement and revenue through digital tools, let's talk about what matters to your organisation.
Tell us what you're trying to solve