If you're leading a membership-based organisation, you're navigating one of the most complex landscapes in today's world — balancing the needs of your members, board, team, and future growth, all while under pressure to prove value and stay relevant.

We’re Layercake, a young but focused strategy and data consultancy built specifically to support organisations like yours. We work with mission-driven membership bodies to turn data into a powerful asset — not just for reporting, but for insight, action, and impact.

Here’s how we help:

• Visualising Your Membership Dynamics
  We bring a proven membership growth, engagement, and finance model that helps you see — in clear, visual terms — what’s really happening in your organisation. From acquisition to retention to revenue, we surface the key drivers that matter.
  
  

• Unlocking the Power of Your Data
  We have the tech know-how to help you connect your data systems and create a single view of your members. That means smarter personalisation, better engagement, and data that can actively feed AI and predictive tools — not just sit in spreadsheets.
  
  

• Working Alongside You, Not Just For You
  We’re not just consultants — we’re partners. We collaborate closely with your leadership and teams to build strategies that are practical, measurable, and embraced by your people. And we help grow internal data literacy, so your organisation becomes more confident and capable over time.
  
  

Whether you're trying to stop churn, deepen your member relationships, or future-proof your business model, we’d love to explore how we can help.

Let’s have a conversation!